---
title: "Designing Decisions: The Revenue Architecture of Your CTA Stack"
description: Learn how CTA strategy and decision architecture impact dealership website conversions. Insights from a study of 100 dealer websites.
---

[![logo](https://content.tradepending.com/hubfs/raw_assets/public/TradePending_October2021/images/logo.svg "logo")](https://tradepending.com/)

![Hero Image](https://content.tradepending.com/hubfs/Mar-26-Designing-Decisions-LP.png)

# Designing Decisions: The Revenue Architecture of Your CTA Stack

### LIVE SESSION: March 19th 11am ET

Your dealership website is where decisions happen.

Every button, layout choice, and call to action shapes what a shopper does next. Move forward. Stall out. Leave.

Most dealership websites have plenty of buttons. Very few have a defined decision architecture guiding shoppers toward the actions that matter most.

In this session, we share findings from a three-month study of 100 dealership websites and show how intentional design improves conversion quality, increases lead value, and drives measurable revenue impact.   
   
In this session you’ll walk away with the findings of our three month study that helps :

- Improve conversion quality
- Increase lead value
- Drive measurable revenue impact.

### SPEAKERS

![Photo of Brian Pasch](https://content.tradepending.com/hubfs/brian%20pasch.jpeg)

#### Brian Pasch

Founder  
Pasch Group

![Photo of Jeremy Rodrigues & <br>Lauren Sweatt](https://content.tradepending.com/hubfs/wobbly-bird-head-blue.png)

#### Jeremy Rodrigues & Lauren Sweatt

Directors of Product and Customer Success

---

## Convert More. Sell More. Service More. All In One Place.

TradePending is all-in-one software for dealerships that includes trade-in valuations, payment calculators, digital brochures, video for sales teams and service departments, and service offers management on your website. We’ll convert more website traffic into leads, make selling easier for your team, and grow your service business.

[![The story behind the Wobbly Bird](https://tradepending.com/wp-content/themes/trade-pending/assets/images/wobblybird.avif)](https://tradepending.com/blog/why-the-wobbly-bird/)

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