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The Best Trade-In Tool for Dealers

Boost your trade-in leads with the #1 trade-in tool trusted by 5,000+ dealerships. Get real-time vehicle appraisals, and accurate and fast trade-in valuations.

In two steps and ten seconds, Trade gives your customers the valuation and the local market-based data they were looking for. 

The majority of your website visitors want information quickly and easily, especially for their trade-in value. Trade gives it to them, converting more browsers into buyers.

Dealers love Trade because:

  • 10-second trade-in valuation process, doubling their lead volume

  • Local values for vehicles updated nightly, ensuring accuracy in the numbers

  • They can configure the values to match their sourcing strategy

Learn More with a 1x1 Walkthrough

See what sets our trade-in tool apart

Your customers will get a trade-in valuation in seconds, backed with real-time data that reflects the reality of your local market.

Your ability to configure the trade-in ranges to match your acquisition strategy ensures the values your customer receives are the actual values you want to share.

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More Inventory with Trade

With Serra Chevrolet

“We’re no longer guessing what someone wants, which makes conversations so much easier. We begin conversations focused on the makes, models and body styles that person is most interested in, which keeps us from wasting their time and ours”. 

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1326%+ Trade-In Lead Growth

With Mercedes-Benz of Temecula

Amir concludes that, “Trade has been a tremendous asset to our team. Digital retail solutions do many things well, but we trust the experts like TradePending for converting website visitors into trade-in leads and inventory sourcing opportunities.”

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Better Leads with Trade

With Heritage Cadillac

Heritage Cadillac saw immediate growth in lead volume after implementing TradePending, but just as important as growth was establishing the right relationship. “TradePending listened to the culture and structure of Heritage, and helped us fine tune Trade to match our approach. You just can’t do this with other tools.”

What sets Trade apart

Uses Real-Time Market Data

Values are localized to your dealership and retail sales, not to book values, wholesale prices, or national averages.

Configurable Trade-In Ranges

You’re in control. Configure the factors that influence trade-in costs for every vehicle on your lot.

Mobile Optimized

60%+ leads from mobile! Trade’s mobile optimization turns visitors into customers.

Hot Lead Reports

Leads come to you with anywhere from 12-20 points of data, giving you everything you need to quickly appoint and finalize the deal.

VDP View History

See consumer’s vehicles of interest to know their preferences. Be prepared with the right inventory to have better conversations.

Information Verification

Keep sales team focused with verified leads. Our phone/email verification delivers trade-in value to consumer’s phone/inbox, reinforcing your relationship.

Sharing is Caring

We make it easy to share trade-in values with household decision makers. Dealers quickly share values in-store, or via phone, text, and email conversations.

Value Watch

Grow your Value Watch subscriber base with every Trade lead.

TRADEPENDING’S TRADE VS OTHER OPTIONS

With so many trade-in tools out there, see if Trade is the right tool for your dealership’s website

Brand Name
Digital Retailing
Trade’s Trade-In Range
Trade’s Single Price Offer
Time to Complete Form

5-30 Minutes

10 Seconds

1 Minute

Shoppers Get Info Instantly

“Firm” offer immediately after form completion

Cost to Setup

$$$

$

$

Capture Early Stage Buyers

Create High Quality Leads

Time to Complete Form

Brand Name
Digital Retailing

5-30 Minutes

Trade’s Trade-In Range

10 Seconds

Trade’s Single Price Offer

1 Minute


Shoppers Get Info Instantly

Brand Name
Digital Retailing

Trade’s Trade-In Range

Trade’s Single Price Offer

“Firm” offer immediately after form completion


Cost to Setup

Brand Name
Digital Retailing

$$$

Trade’s Trade-In Range

$

Trade’s Single Price Offer

$


Capture Early Stage Buyers

Brand Name
Digital Retailing

Trade’s Trade-In Range

Trade’s Single Price Offer


Create High Quality Leads

Brand Name
Digital Retailing

Trade’s Trade-In Range

Trade’s Single Price Offer