
The Best Trade-In Tool for Dealers
Boost your trade-in leads with the #1 trade-in tool trusted by 5,000+ dealerships. Get real-time vehicle appraisals, and accurate and fast trade-in valuations.
In two steps and ten seconds, Trade gives your customers the valuation and the local market-based data they were looking for.
The majority of your website visitors want information quickly and easily, especially for their trade-in value. Trade gives it to them, converting more browsers into buyers.
Dealers love Trade because:
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10-second trade-in valuation process, doubling their lead volume
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Local values for vehicles updated nightly, ensuring accuracy in the numbers
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They can configure the values to match their sourcing strategy
Learn More with a 1x1 Walkthrough
See what sets our trade-in tool apart
Your customers will get a trade-in valuation in seconds, backed with real-time data that reflects the reality of your local market.
Your ability to configure the trade-in ranges to match your acquisition strategy ensures the values your customer receives are the actual values you want to share.
See How Trade Can Change Everything:

More Inventory with Trade
With Serra Chevrolet
“We’re no longer guessing what someone wants, which makes conversations so much easier. We begin conversations focused on the makes, models and body styles that person is most interested in, which keeps us from wasting their time and ours”.

1326%+ Trade-In Lead Growth
With Mercedes-Benz of Temecula
Amir concludes that, “Trade has been a tremendous asset to our team. Digital retail solutions do many things well, but we trust the experts like TradePending for converting website visitors into trade-in leads and inventory sourcing opportunities.”

Better Leads with Trade
With Heritage Cadillac
Heritage Cadillac saw immediate growth in lead volume after implementing TradePending, but just as important as growth was establishing the right relationship. “TradePending listened to the culture and structure of Heritage, and helped us fine tune Trade to match our approach. You just can’t do this with other tools.”
What sets Trade apart
Uses Real-Time Market Data
Values are localized to your dealership and retail sales, not to book values, wholesale prices, or national averages.
Configurable Trade-In Ranges
You’re in control. Configure the factors that influence trade-in costs for every vehicle on your lot.
Mobile Optimized
60%+ leads from mobile! Trade’s mobile optimization turns visitors into customers.
Hot Lead Reports
Leads come to you with anywhere from 12-20 points of data, giving you everything you need to quickly appoint and finalize the deal.
VDP View History
See consumer’s vehicles of interest to know their preferences. Be prepared with the right inventory to have better conversations.
Information Verification
Keep sales team focused with verified leads. Our phone/email verification delivers trade-in value to consumer’s phone/inbox, reinforcing your relationship.
Sharing is Caring
We make it easy to share trade-in values with household decision makers. Dealers quickly share values in-store, or via phone, text, and email conversations.
Value Watch
Grow your Value Watch subscriber base with every Trade lead.
TRADEPENDING’S TRADE VS OTHER OPTIONS
With so many trade-in tools out there, see if Trade is the right tool for your dealership’s website
5-30 Minutes
10 Seconds
1 Minute
“Firm” offer immediately after form completion
$$$
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Time to Complete Form
5-30 Minutes
10 Seconds
1 Minute
Shoppers Get Info Instantly
“Firm” offer immediately after form completion
Cost to Setup
$$$
$
$
Capture Early Stage Buyers
Create High Quality Leads